Direct Access
No account managers. You work directly with the people thinking, designing and building alongside you.
Websites engineered with human empathy
We help B2B and product companies build, improve and evolve websites that are clear, distinctive and ready for what comes next.
The industry is obsessed with automating everything.
We aren't.
We use AI to move faster, not to outsource judgment. Strategy, design and engineering stay human-led.
Zero Friction
Strategy, design and engineering happen in the same room. No agency handoffs. No lost context.
End-to-End Partner
From the first strategic decision to launch, we stay close to the work from start to finish and beyond.
How we work
KATA
In Japanese craft, a kata is a form practiced until it becomes second nature. We call our principles KATA because they shape how we think, build and work with you.
型 kata · the form
K: Know the origin.
We start with the problem, not the feature list. Sometimes that means building less than you expected. Sometimes it means telling you not to build at all.
A: Apply judgment.
AI helps us move faster and explore more possibilities. Judgment tells us which ones are worth pursuing. There are a thousand websites launching this month that look and behave the same. Yours shouldn't be one of them.
T: Transfer, don't trap.
You own everything we build. The code, the design system, the docs, the accounts. If the only way to keep your website alive is to keep paying us, we built it wrong.
A: Answer for it.
If something goes wrong, we own it, fix it and learn from it. Accountability means staying with the problem until it's solved.
WHAT WE DO
Specialized focus.
Build
We create clear, distinctive websites for B2B and product companies, bringing strategy, messaging, design and development together in one connected system.
Growth Partnership
We help B2B and product companies continuously improve their websites through strategy, content, design, SEO/AEO and experimentation, attracting more of the right traffic and converting it better over time.
Built systematically.
Designed to evolve.
A clear, transparent process from the first conversation to launch and beyond. No unnecessary layers, no surprises, just thoughtful execution at every stage.
Discovery & Architecture
We start by understanding the business, the audience and what the website needs to achieve. Then we map the structure, define the key journeys and choose the right technical foundation.
UI/UX Design
We turn what we learned into clear user flows, wireframes and a visual system built around how people will actually use the website. The core experience is worked through before development begins.
Engineering & Build
We turn the design into a production-ready build that performs well, stays maintainable and can evolve as the business grows.
Launch & Handover
We make sure everything is running as it should, then hand over full ownership. Stay with us for what comes next, or take it from here.
After Launch
Take it from here, or keep us involved. We can handle hosting and technical support, or continue improving the website with you through Growth Partnership.
Have something in mind?
Let's work it out.
Book a Strategy Call 
Proof in the work.
See All Projects
FINTECH PLATFORM
ROFR Pro
A multi-sided platform that turns complex shareholder transfer workflows into a clear, guided digital experience.
View Project
LEGALTECH
Legal Karma
A scalable digital experience for the legaltech platform powering estate planning for 100+ financial institutions.
View Project
ECOMMERCE GROWTH
Greywell
A conversion-focused marketing site built to turn high-intent eCommerce founders into qualified calls.
View Project
RECRUITMENT PLATFORM
Sezonski Rad
A two-sided recruitment platform bringing seasonal job listings, worker profiles and employer hiring in one place.
View Project PRICING
What it costs.
Fixed prices, not estimates. You know the number before anything starts.
Build
from $1,500
Once we understand what the project needs, you receive a fixed quote before the work begins.
- Strategy, messaging and copy
- Custom design and a reusable design system
- Development, CMS and integrations
- Analytics, performance and SEO/AEO foundations
- A codebase ready for AI coding agents
- Full ownership at handover
Split payment plan available: pay monthly across the build, with the total agreed before anything starts.
90-Day Growth Sprint
$3,000/month
A foundation that already mostly works, and a team that wants to move quickly on the biggest opportunities
- Month 1 Understand, ending in a prioritized Growth Backlog
- Month 2 Build, the highest-impact foundational work
- Month 3 Activate, acquisition and the first experiments
- Advertising budget is separate
6-Month Growth Sprint
$2,500/month
Teams that want time to build the system, test it, and start compounding what works
- Everything in the 90-day sprint
- Month 4 Experiment, tested against real data
- Month 5 Amplify, more of what is already working
- Month 6 Compound, where AI agents join the work
- Advertising budget is separate
Continuous Growth
$1,750/month
Teams that finished a sprint and want the system to keep moving
- Continuous optimization of what the sprint built
- Monitor, prioritize, experiment, build, measure, repeat
- No long-term lock-in, it runs month to month
- Advertising budget is separate
Small
$700
For smaller marketing websites and simple company sites.
Standard
$1,250
For most established company and B2B websites with multiple sections, landing pages and structured content.
Large
$2,450
For larger content-heavy websites with more pages, templates and publishing needs.
Custom
Let's review it
For websites above 500 pages or projects with unusual technical complexity, advanced functionality or architecture that needs a closer look.
Every standard migration follows the same level of care. The difference between packages is primarily how much website there is to move.
Up to 5,000 normal CMS entries can be included in a standard migration when they use reusable content models.
FAQ
Straight answers.
How do I know if I need a Build, Growth Partnership or Migration?
If your website needs to be fundamentally rethought, or you are building your first serious one, you are probably looking for a Build.
If your existing website needs to perform better, attract more of the right traffic and improve over time, Growth Partnership is usually the better fit.
If you are happy with the website itself but want to move it to a better, faster or more flexible technical foundation, that is a Migration.
If you are not sure, we will help you figure out the right path before any work starts.
What kinds of companies do you work with?
We mainly work with B2B and product companies that need a website to explain what they do clearly, build trust and support the next stage of the business.
That can mean an established company that has outgrown its current website, a product company with something complex to communicate, or a growing team that needs a stronger digital foundation.
The industry matters less than whether the website plays an important role in how the business is understood, trusted and chosen.
Can you help with brand identity too?
Yes.
If you already have a strong brand identity, we build from it.
If the brand needs refinement to work properly across the website, we can handle that as part of the project.
And if the identity itself needs a more fundamental rethink, we can scope Brand Identity as a separate project or alongside a Build.
How much does it cost to work with Genten?
It depends on the type of engagement and the scope.
Builds start from $1,500 and are quoted as a fixed project price once we understand what the website needs.
Growth Partnership is priced as a monthly engagement, with the rate depending on the length of the initial sprint.
Migrations are scoped based on the size and complexity of the website. You can find the details on the Migrations page.
You will always know the price and scope before any work starts.
Will we own the website, code and accounts?
Yes.
Once the project is complete, the website, codebase, design files and relevant accounts belong to your company.
We do not use ownership or technical lock-in as a way to keep you dependent on Genten.
You can continue with us, manage the website in-house, work with another developer or use AI tools to keep evolving it.
What happens after launch?
Once the website is live, you can take it from there. There is no required maintenance contract or retainer.
If you want us to stay involved, we can handle managed hosting and technical support.
And if the website is an active part of how your company grows, you can continue with us through Growth Partnership, where we keep improving the site through content, SEO/AEO, design, experiments and new functionality.
Can our team update and evolve the website after launch?
Yes.
We build the website so your team can manage content, add new pages and continue evolving the site without depending on us for every change.
We also structure the codebase and project context so modern coding agents like Claude or Codex can understand how the website works and continue working within the system we built.
If you would rather leave ongoing improvements to us, you can continue through Growth Partnership.
How do you use AI in your work?
We use AI to move faster, explore more possibilities and reduce repetitive work, but not to outsource judgment.
Strategy, design and engineering stay human-led. We use AI where it helps us work more efficiently, while the important decisions about the business, experience, design and final quality stay with us.
The goal is not to automate the work for the sake of it. It is to spend more time on the parts that actually require thinking.
Let's build a website that stands out.
Tell us what you're working on. We'll figure out the right next step together.