Direct Access
No account managers. You work directly with the two builders executing your vision, start to finish.
Digital products engineered with human empathy
We design and develop custom digital products with modern engineering, AI-accelerated workflows, and human judgment at every step.
The industry is obsessed with automating everything.
We aren't.
We use AI to move fast, but we rely on a keen eye to build interfaces people actually want to use.
Zero Friction
Design and engineering happen in the same room. No lost-in-translation handoffs. No miscommunication.
End-to-End Delivery
From the initial database architecture to the final pixel on the screen, we handle the entire launch.
How we work
KATA
In Japanese craft, a kata is a form you repeat until it's exact, and then keep repeating. We named our principles KATA because that's what they are.
型 kata · the form
K: Know the origin.
We start with the problem, not the feature list. Sometimes that means the build is smaller than you expected. Sometimes it means we tell you not to build at all.
A: Apply judgment.
The hard part was never the code. It's knowing what to build, what to cut, and how it should feel in someone's hands. There are a thousand products shipping this month that look and behave the same. Yours shouldn't be one of them.
T: Transfer, don't trap.
At handover you own everything. The code, the design system, the docs, the accounts. If the only way to keep your product alive is to keep paying us, we built it wrong.
A: Answer for it.
Whoever answers your message is the person who designed or built your product. If something breaks, you know exactly whose problem it is. Ours.
WHAT WE BUILD
Specialized focus.
Specialized focus.
Software-grade execution.
Web App Development
We turn complex logic into scalable, market-ready products. We architect secure backends and design intuitive, human-centered frontends so you can launch your product with absolute confidence.
Marketing Websites
We don't just build digital brochures. We engineer fast, responsive websites tailored for B2B startups. You get a custom digital experience designed strictly to convert traffic into revenue.
Built systematically.
Launched flawlessly.
A predictable, transparent system from first conversation to live product. No surprises, just clean execution at every stage.
Discovery & Architecture
Map your business logic, define the user journey, and select the optimal tech stack.
UI/UX Design
We collaborate with you to shape your vision into clear user flows, process maps, and wireframes. This phase completely establishes the product's mechanics and final visual aesthetic before development begins.
Engineering & Build
Translate designs into clean, scalable code, built for performance and longevity.
Launch & Handover
We deploy your product to market. You get full ownership, comprehensive documentation, and a zero-friction handover.
Ongoing Maintenance
Dedicated support to manage updates, fix bugs, and scale as you grow.
Hit it out
with us!
Book a Strategy Call 
Proof in the product.
See All Projects
WEB APPLICATION
ROFR Pro
Modern infrastructure for shareholder pre-emption and pro-rata rights.
View Project
MARKETING SITE
Legal Karma
Modern estate planning infrastructure for financial institutions.
View Project
WEB APPLICATION
Sezonski Rad
A two-sided job marketplace for seasonal hospitality on the Adriatic coast.
View Project PRICING
What it costs.
Fixed prices, not estimates. You know the number before anything starts.
Homepage
$1,500
One page, validating an idea or replacing an outdated site
- Custom design, no templates
- Homepage copy written for you
- Responsive build
- Analytics and SEO setup
- You own everything
- Add brand identity: +$1,500
Full site
$3,500
Up to 10 unique pages with a CMS the team can use
- Everything in Homepage
- Up to 10 unique pages
- Copy for every page, written for you
- CMS setup
- Blog or case studies
- SEO structure and schema
- You own everything
- Add brand identity: +$1,500
Something else
from $5,000
A bigger site, or one that needs multiple languages
- Scoped in one week
- Fixed quote before we start
- You own everything
Build only
from $4,000
Design done, scope defined, ready to hand over
- Fixed price after a free scoping call
- Development and launch
- You own everything at handover
Design and build
from $6,000
An idea that needs working out
- Free scoping call, then a fixed price
- Design, development, launch
- You own everything at handover
Care plan
from $350/month
After launch
- Hosting and monitoring
- Dependency updates
- Small changes when you need them
- Someone to call
- Optional, cancel anytime
Most apps land between $6,000 and $14,000 depending on scope.
Timelines assume we have what we need from you and that feedback comes back within two working days.
No account managers and no handoffs between agencies. Design and build happen in the same room, so the timelines above are just what building takes.
Split payment plan available: pay monthly across the build, with the total agreed before anything starts.
FAQ
Straight answers.
How much does a marketing website cost?
A homepage is $1,500 fixed and a full website of up to 10 unique pages is $3,500 fixed, with custom design, no templates, and the copy written for you. The one-pager goes live in 7 to 10 days, the full site in 3 to 4 weeks, assuming feedback comes back within two working days. Bigger builds and multi-language sites start at $5,000 and we scope them in one week. Analytics, SEO setup and full ownership are always included, and a split payment plan is available.
How much does it cost to build an app?
Design and build together starts at $6,000, and most apps we build land between $6,000 and $14,000 depending on scope. That price covers complete, launch-ready software, not a bare prototype. If your design and scope are already defined, we build from $4,000. Design and build typically takes 6 to 12 weeks, build only 4 to 8 weeks. After a free scoping call you get a fixed price before anything starts, and you can split it into monthly payments across the build.
What do we own when the project ends?
Everything. The code, the design system, the docs and the accounts are yours at handover, all in your name. If the only way to keep your product alive were to keep paying us, we built it wrong. That principle has a name at Genten, we call it transfer, don't trap, and it applies to every project we take.
Can we edit the site ourselves afterwards?
Yes. Full websites ship with a CMS your team can use, so you can change text, images, blog posts and case studies without touching code or waiting on us. We set it up and walk you through it at handover. If you would rather not think about maintenance at all, our care plan from $350 per month covers it.
I built something with AI and got stuck. Can you help?
Yes. Bring what you have and we will audit it honestly: which parts are worth keeping, which are holding you back, and what it takes to get from prototype to a product real users can rely on. Sometimes we finish what you started, sometimes we rebuild it on a foundation that can scale. Either way you get a fixed price before anything starts.
Do you also do branding?
Yes. Matija leads design and brand identity at Genten, so you can add a full brand identity to any website project for $1,500, or we can work within guidelines you already have. Because the same people build your brand and your site, nothing gets lost in a handoff between agencies.
Do you work with US timezones?
Yes. We are based in Europe and overlap with US Eastern up to 6 hours every working day, and we keep our afternoons open for calls. In practice you get answers inside your own workday, not the next morning.
Do you use AI to build products?
Yes, as a tool, and only as a tool. AI makes us faster at the repetitive parts of building. The decisions, what to build, what to cut, how it should look and feel in someone's hands, are made by us, never generated. That judgment is the difference between your product and the thousand look-alike products shipping this month.
Why not just use a website builder or an AI app builder myself?
For testing a rough idea, a builder is honestly a fine start. The problems come later: generated sites look like everyone else's, small changes get surprisingly hard, and the platform owns more of your product than you do. We design deliberately, build custom, and hand over something you own outright. And if a builder really is the right fit for your stage, we will say so on the call.